If you’ve been using Luna.ai, you probably already know the issues.
The emails sound a bit off. The leads feel generic. Some bugs slow things down.
Still, part of you might be wondering — “Should I just stick with it a little longer?”
That’s completely fair. I’ve been in that spot too.
But after testing other tools side-by-side with Luna, the difference became clear.
Some tools just work better — cleaner data, more replies, less hassle.
In this post, I’ll walk you through 3 Luna.ai alternatives I’ve personally tested — tools that fix the problems Luna struggles with, without adding new ones.
If you’re ready to see what better cold outreach can look like, this is for you.
Let’s dive in.
Before we get into the alternatives, let’s first look at what Luna.ai actually does.
Luna is a tool that helps you with cold outreach.
It uses AI to find leads, write emails, and even send follow-ups—so you don’t have to do all of that manually.
Here’s a quick breakdown:
At first, it seems like a great setup. You get leads, emails, and automation all in one place.
But if you’ve used it for a while, you’ve probably noticed a few things that don’t quite work as well as they should.
We’ll get into that next.
If you’ve used Luna.ai for cold outreach, you’ve probably noticed a few things that don’t quite work the way they should.
You’re not imagining it. These issues keep coming up in real reviews from users on G2 and other platforms.
Let’s walk through them quickly so you know exactly what people are running into.
Luna writes your cold emails using AI. But most people say the emails don’t sound like something they’d actually send.
Some messages feel too robotic, others feel too generic.
Instead of saving time, you find yourself rewriting every email just to make it sound right.
That kind of defeats the whole point of using AI, doesn’t it?
The Dos and Don'ts of Cold Email Outreach for Agencies
This one comes up a lot. Users report things like slow loading, glitches in the dashboard, and campaigns getting stuck.
These bugs might seem small at first, but when you’re managing multiple prospects or running daily outreach, they add up quickly—and slow you down.
Luna does suggest leads, but the filtering system isn’t very strong.
If you’re trying to reach a specific type of company or job title, it’s hard to get precise.
You often end up reviewing contacts that just don’t match your ideal customer profile.
That’s a lot of wasted effort.
For solo founders or small sales teams, pricing becomes an issue pretty fast.
When you’re not getting quality leads or solid replies, the cost feels hard to justify.
And with limited features, it feels like you’re paying for potential—not performance.
Luna does offer some CRM and tool integrations, but they’re limited.
If the tools you use every day don’t connect properly, you end up doing a lot of manual work just to keep things updated.
That makes the entire workflow feel clunky.
All of this doesn’t mean Luna is a bad product.
But if you’ve run into any of these problems, it’s completely fair to start looking for something better.
But there are tools out there that actually solve these issues.
But before we jump into the tools, let’s quickly go over what you should be looking for in a good Luna.ai alternative.
Before you try another tool, it’s important to know what exactly you should expect from a better option.
Not just promises, but real features that save time and help you get replies.
Let me break it down for you.
What you want instead is a tool that understands your tone, your product, and your audience—so the emails feel real, not like a copied template.
Why You Should Personalize Your Cold Emails
Getting random contacts is easy.
What’s hard is finding the right people to reach out to.
You need a tool that lets you filter leads properly—by role, industry, location, or company size—so you’re not wasting time chasing bad fits.
Even if your copy is great, it won’t matter if no one sees it.
Look for a tool that protects your sender reputation, warms up your email accounts, and helps your messages land where they should—right in the inbox.
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You shouldn’t need training or a support call just to send your first campaign.
A good tool should be simple to set up, easy to use, and not slow you down with extra steps.
If you’re running a small operation, you don’t need enterprise-level features—and you definitely shouldn’t have to pay for them.
Look for pricing that’s fair, clear, and doesn’t lock you into something you don’t need.
When something breaks or you have a question, you need answers fast.
Whether it’s a live chat or just a solid help team behind the scenes, good support can save you hours.
And does the tool have a strong community? Even better.
These are the things most people missed with Luna—and exactly what you should expect from any tool you switch to next.
Now, let’s look at three that actually check all the right boxes.
✅ Quick Comparison: Best Luna.ai Alternatives in 2025
If Luna.ai felt like more work than it should’ve been—writing emails, fixing data, chasing down contacts—Leadsforge is probably going to feel like a breath of fresh air.
It’s made to take the stress out of cold outreach. No confusing filters. No broken data. No technical skills needed.
Here’s how it actually helps.
You can literally type, “I’m looking for marketing heads at fintech startups in Austin,” and it builds your lead list in seconds.
There’s nothing complex to set up.
And if you want to add more details later—like company size or funding stage—you just tell it. Leadsforge refines and verifies the list for you, automatically.
You don’t just get names and emails.
Leadsforge fills in everything—job titles, company size, location, and even the latest contact info.
You can download the list, or sync it directly into your CRM or Salesforge.
Finding leads is just one part of the process. If your emails aren’t reaching inboxes, nothing else matters
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Leadsforge is part of the larger Forge Ecosystem, which includes:
You don’t need to manage any of this. It all works in the background.
Whether you’re doing outreach on your own or managing a full sales team, Leadsforge has options:
With Luna, you still do a lot of the work—rewriting emails, sorting through bad leads, worrying about deliverability.
Leadsforge simplifies all of it. You describe your perfect lead. It finds them. It verifies the data. It protects your domain.
And if you want, it even runs the entire outreach process with Agent Frank.
So if you’re looking for a Luna.ai alternative that actually helps you close more deals—not just send more emails—Leadsforge is a solid one to start with.
If Luna.ai felt too limited and you’re looking for more control—especially when sending a large number of emails—Smartlead.ai is worth checking out.
It’s a tool built more for teams or agencies that send thousands of emails every month and need to manage everything from one place.
But while it offers a lot of advanced features, there are a few things you should know before jumping in.
One thing Smartlead does well is helping you manage many email accounts at once.
You can connect as many inboxes as you want, and the tool will rotate between them automatically to stay under sending limits.
If your outreach involves volume—lots of messages going out every day—this feature alone can be a big help.
Instead of switching between inboxes, Smartlead gives you a master inbox where all replies land.
This makes it easier to keep track of conversations, especially if you’re running multiple campaigns or working with a team.
It might take a little time to get used to, but once you do, it definitely saves you time and effort.
Smartlead doesn’t stop at just emails. It also lets you reach out through SMS, WhatsApp, and even Twitter.
This can be useful if your audience is active on those platforms.
That said, most B2B users stick to email, so for many teams, this part might go unused.
You do get access to templates and basic dynamic fields, which help make your emails feel more personal.
But it’s not advanced AI personalization.
If you're trying to write highly customized messages that truly feel 1-on-1, you’ll likely still have to do some manual editing.
Smartlead offers email warm-up features to help your emails land in the inbox and avoid spam.
It does the job, but users have said the platform doesn’t always catch deliverability issues in time.
So while it helps, you may still want to double-check your domain health with outside tools.
Here are some of the common drawbacks people have pointed out:
Smartlead’s Basic Plan starts at $39/month, which gives you 6,000 emails a month and unlimited inboxes.
That’s pretty affordable if you're just starting.
But as soon as you need things like CRM integration, advanced analytics, or extra features, you'll need to move up to higher plans—like $79/month or $94/month.
For very large teams, they also offer custom plans.
So, while the entry price is good, it can get expensive depending on how much you send or what features you need.
If you liked Luna’s idea but felt stuck with its limited setup, Smartlead gives you more room to grow.
It’s built for teams who care about infrastructure, scale, and automation.
But if what you really need is easy personalization, cleaner data, or faster onboarding, there are simpler tools out there that might suit you better.
Our Tested 5 Smartlead Alternatives For Easy + Effective Cold Outreach in 2024
Next up, let’s take a look at Instantly.ai—a tool that focuses more on speed, ease of use, and getting you up and running fast.
If Luna felt slow or confusing to use, Instantly.ai might feel like a nice change.
It’s simple, quick to set up, and helps you get emails out without too much hassle.
Many solo founders and small teams like it because you don’t need much technical knowledge to get started.
But there are a few things to keep in mind about Instantly.ai.
Instantly.ai vs. Salesforge
One reason people try Instantly is how fast it is to launch a campaign.
You can plug in multiple inboxes, warm them up, and start sending emails within minutes.
You don’t need to go through a long setup or deal with a complicated interface.
Instantly also offers pre-warmed email accounts.
This means you don’t have to spend weeks warming up new inboxes.
The accounts are already set up with things like SPF, DKIM, and DMARC, so your emails are more likely to land in your inbox.
Instantly has a built-in lead finder.
You can use it to find contacts based on industry, job title, and more.
But the quality of those leads can be hit or miss.
You might still need to double-check or clean up the list before using it in a campaign.
The dashboard is clean and simple.
But if you want to send very personalized emails, Instantly might fall short.
It only supports basic fields—like first name or company name.
You can’t easily add specific pain points or insights about each contact.
So, if you rely on detailed, 1-on-1 messaging, this could be limiting.
You can set up follow-ups and track open or reply rates.
These features are helpful and save time.
Just note: Some users have said that open rates seem higher than they really are.
So, it’s smart to look at multiple data points—not just what the dashboard says.
The entry plan is $37/month, which is fine for small campaigns.
But if you want lead generation, CRM features, or more support, you’ll likely need to buy extra plans.
Costs can stack up fast, especially for smaller teams.
If you want something simple that helps you get started quickly, Instantly is a good option.
It works best when your focus is on speed and volume, not deep targeting or custom messages.
But if you care more about personalization, lead accuracy, or long-term campaign control, you might run into limits.
Let’s quickly compare all three tools so you can see which one makes the most sense for your outreach.
If you’re wondering what’s the best alternative to Luna.ai, the answer depends on how your team works — and what you’re trying to improve.
Here’s a quick breakdown to help you decide:
👉 Want better outreach and more replies?
Go with a tool that focuses on quality.
Leadsforge.ai helps you find the right people and send better-personalized emails — without spending hours on manual tasks. It’s ideal if you care about response rates and saving time.
👉 Sending thousands of emails a day?
If scale is your main goal, Smartlead.ai is designed for it.
It lets you manage unlimited inboxes, rotate them automatically, and run high-volume campaigns across teams or clients.
👉 Just getting started with cold outreach?
Instantly.ai is a simple tool to get up and running fast.
It’s easy to learn, quick to set up, and works well if you’re still figuring things out or don’t need advanced features yet.
💡 Before you fully switch:
Try a free trial or starter plan first. It’s the easiest way to test how a tool fits your workflow — without committing to a full platform change right away.
Let’s wrap things up.
Luna.ai might work for some, especially if you're just starting out with AI outreach.
But as you’ve probably seen, it has its share of issues—like buggy features, limited personalization, and pricing that doesn’t always match the value.
The truth is, no single tool fits every team.
What works for a solo founder might not work for a growing sales team—and that’s okay.
If you’ve been running into problems with deliverability, clunky emails, or just not getting replies, it’s probably time to try something different.
There are better tools out there—and they’re built to solve the exact problems Luna struggles with.
👉 If your goal is high-quality outreach that actually gets replies, give Leadsforge.ai a try. It’s built for teams that want results, not just automation.
Hope this guide helped you find the right fit.
Luna.ai has some useful features like AI email generation and lead suggestions.
But based on user reviews and testing, many people run into issues with bugs, email quality, and poor targeting.
If you’re just starting out, it might be okay. But if you want better replies and reliable results, you’ll likely outgrow it fast.
If you’re focused on quality outreach and verified leads, Leadsforge.ai is a great place to start.
It offers clean data, better personalization, and built-in tools to improve email deliverability.
If your focus is sending large volumes, Smartlead.ai might suit you better.
For a simpler tool to just get started quickly, Instantly.ai works well.
For small teams or solo founders, Leadsforge’s Pro Plan is a strong fit.
It gives you everything you need—verified leads, personalized emails, and inbox protection—at a price that won’t burn your budget.
Most people switch when Luna’s AI emails don’t sound right, or when the leads feel off.
Others mention bugs, poor filtering, and high pricing for what you get.
If any of those are slowing you down, it’s worth testing alternatives that solve those problems directly.
Yes—especially if you use Agent Frank (Leadsforge’s AI assistant).
It finds leads, writes personalized emails, warms your inbox, and even books meetings for you.
You can stay in control or let the AI handle everything.
