Win Deals by Targeting Competitors’ Users
Identify companies using competitor tools and run tailored sequences to position your solution as the better alternative.
Companies already using your competitor’s product are halfway sold - they know the problem, they’re paying for a solution, and they’re ripe for an upgrade. This template helps you identify those companies through Clay’s tech stack enrichment, filtering for competitors’ tools. Once identified, enrich decision-makers and sync them into Salesforge. Launch competitive replacement campaigns that call out the competitor by name and showcase why your solution delivers better ROI. This approach lets you position your product as the obvious next step and start conversations that competitors don’t even see coming.
Use Cases:
- Competitive displacement
- ROI-driven campaigns
- Reclaiming market share
- Upselling better alternatives
Every Aspect of Successful Outreach, Covered ✅
Frequently asked questions
Can I mark up the pricing to increase my revenue?
Yes, the pricing is yours to decide on. You can mark up the price as you see fit.
What are the payment cycles I can offer to my clients?
Currently, we offer quarterly or annual payment cycles.
Which payment systems do you support?
At the moment we offer payments via Stripe only.
Do I need to pay a fee to join this program?
There are no costs to join the program, including hidden costs.